Mission Statement

Mission Statement

To exceed our customers’ needs by providing diverse high-quality services for their home and work environments.


Vision Statement

Our culture will be one of giving and service; enriching our communities and environments through a foundation of Unity, Respect and Love.


Value Set

Customer first; quantity second; we will remain positive and productive; we will display a high level of compassion, honesty, and integrity when dealing with customers and business associates; we will continue to improve our industry locally and nationally through shared knowledge and information; we will work as a team, always focusing on the big picture.

Company Culture

Employees enjoy various events throughout the year in addition to a company wellness program, employee training and other activities that help create a strong culture.



Outreach Impacting Lives mission is to compassionately serve those in need by providing financial support, time and talent in order to affect lives for the better and does so by donating a minimum of $50,000 annually, in addition to volunteer services. Some of their community projects include a $25,000 commitment to Rady Children’s Hospital, Challenged Athletes Foundation, Juvenile Diabetes Research Foundation, Susan B. Koman Foundation, St. Andrews Episcopal Church’s Friday Lunch Program & Kairos Prison Ministry, Interfaith Community Services Alliance for Regional Solutions, Make a Wish Tuna Challenge. Additionally, “Outreach” is actively involved in the Nazareth Boy’s Orphanage in Tijuana, has created its own scholarship fund and has worked with and purchased farmland for the Xai-Xai Bible College in Mozambique, Africa.


Better Business Bureau

JW Floor Covering has been a member of the BBB since 2002 and has been the proud recipient of the Torch Award for Market Place Ethics in 2008, 2010 and 2012.